Cultural Consultancy for Montana Colors

The first leading company of the international urban art movement.

In 1994 a young Catalan entrepreneur, Jordi Rubio, decided to leave his job for a large paint multinational and create what was the world's first spray specifically designed for artistic practice. Therefore, Montana Colors became something more than a painting company, today it is considered one of the great institutions within all urban movements related to art, a full-fledged cultural leader.

That is why we worked to highlight this fact through the design of a Corporate Cultural Responsibility Strategy, a strategy that involved the creation of its culture department, probably the first culture department of a painting company in history.

From the new department, a transversal strategy of actions was established that we executed for two years, which included the development of an educational line for training centers of all ages in which we used urban art as an educational tool. Other strategic lines dedicated to cultural and artistic action on territories, lines to encourage innovation as well as establish more academic and research dialogues with important university centers.