G-Shock Pop Up
A disruptive store connected to the X-Games
Parallel to the celebration of the X-Games in Barcelona and in collaboration with the Globaly agency, we did the production and art direction for the Casio G-Shock pop up store. The incredible artist and designer Inocuo The Sign and his team at Diestro developed different installations in a unique space located in the center of the city, Red Bull and his team of riders took care of shaping the opening of the store.